# DigitalSingularityAwards # OriginalAwakening # On-site Express
【Chief Executive Officer of KuBi Information, Qiu Ruihong】
How to connect technology with consumers? API system integration is an important link that you can't see. Connect customer databases, product sales reports, e-commerce systems, and store operations to ensure uninterrupted customer service. For example, the system will notify the saleswoman to respond to customer needs as quickly as possible, and will immediately change the head stickers. It can also send exclusive invitation cards, which not only saves operating costs, but also customers don't have to worry about forgetting to bring the card out! If you want to promote the store, you can directly collect points and redeem them, which is even easier. There are also large-scale events such as HBL competitions and on-site capsule toy sticker exchanges, which can create interactive fun!